.電訊盈科 Domain Information
Applicant Full Legal Name
PCCW Enterprises Limited
Legal Establishment
limited company
Parent Company
PCCW Enterprises Limited is an indirect wholly-owned subsidiary of PCCW Limited, of which the shares are listed on The Stock Exchange of Hong Kong Limited (Stock Code: 0008).
Applicant Address
38th Floor, Citibank Tower, Citibank Plaza, 3 Garden Road, Central
Hong Kong HK
HK
State Jurisdiction
Hong Kong
Applicant Website
www.pccw.com
Applied for gTLD
電訊盈科
Domain Registration Status
Closed
IDN Puny Code (A-label)
xn--fzys8d69uvgm
English Meaning
PCCW -- Pacific Century Cyber Works
IDN Language
ZH
IDN Script
Hani 500 [Hant (502)]
U-label according to Unicode Form
U+96FB;U+8A0A;U+76C8;U+79D1
Mission/Purpose of Domain Extension
The ".pccw" and ".電訊盈科" TLDs are brand TLDs, representing the PCCW and 電訊盈科 brand (http://www.pccw.com). PCCW Limited (SEHK: 0008) is a Hong Kong-based company which holds interests in telecommunications, media, IT solutions, property development and investment, and other... Read more
The ".pccw" and ".電訊盈科" TLDs are brand TLDs, representing the PCCW and 電訊盈科 brand (http://www.pccw.com).
PCCW Limited (SEHK: 0008) is a Hong Kong-based company which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.
The primary purposes of the .pccw TLD is to protect and further the PCCW brand that has been established for more than 80 years in Hong Kong and to promote its services and products through sub domains.
As a leading Hong Kong-based company which holds interests in telecommunications, media, IT solutions, property development and investment, we believe in the forefront of innovation and technologies and are therefore putting forward this proposal to operate the .pccw TLD.
A. Advance Constructive Competition
We believe that the introduction of the ".pccw" and ".電訊盈科" TLDs helps us remain competitive in the dynamically growing media and IT solutions industry.
B. Enhance Consumer Trust
By protecting our brand and ensuring that it is not mis-used in anyway by third parties as a TLD, we help support the enhancement of consumer trust in the DNS. More importantly, Internet end users will be able to use the ".pccw" and ".電訊盈科" TLDs to connect directly with PCCW, further enhancing consumer confidence and trust.
Furthermore, PCCW intends to work with competent registry front-end and back-end service providers which can implement the registry systems in compliance with the ICANN specifications and in accordance with the technical responses to #22-44, so that the Registry can ensure a secure and stable implementation of the ".pccw" and ".電訊盈科" TLDs that supports consumer trust.
C. Promote Consumer Choice
The introduction of ".pccw" and ".電訊盈科" allows consumers to choose to connect with PCCW directly through the TLD. Furthermore, PCCW is hoping to leverage the ".pccw" and ".電訊盈科" TLDs to provide innovative services that enhance the user experience. Furthermore the use of the ".電訊盈科" Chinese IDN TLD supports our connection with the local Chinese community which we serve.
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