.terra Domain

Telefonica SA is submitting the .terra application for the exclusive use of Telefonica Group in connection with Terra, one of Telefonica's commercial brands. (Telefonica is one of the world leaders integrated operator in the telecommunication sector, providing communication, information and entertainment solutions, with presence in Europe and Latin America), that provides interactive services and Internet contents for Spain, Argentina, Brazil, Chile, Colombia, Costa Rica, El Salvador, Ecuador, USA, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Puerto Rico, Dominican Republic, Uruguay and Venezuela.


Terra was publicly traded on NASDAQ under the symbol TRLY and on the Spanish stock market under the symbol TRR.

Telefonica Group is also applying for the .telefonica TLD for institutional purposes and the .movistar TLD in order to reinforce its brand image and to empower its own identity, specially in the geographical areas where this fast-growing expanding brand operates, Spain and Latin America.

The .terra TLD Registry will be operated by Telefonicaʹs subsidiary Interdomain, as part of the domain-name services it provides to Telefonica. Interdomain was established in 1997 to develop the domain-name activities within the Telefonica Group. Interdomain is an ICANN-accredited registrar since 2000, and has the required expertise and know-how to handle the .terra TLD Registry operations based on its extensive experience in managing more than 150.000 domain names.


The goals of the .terra TLD are:


a. To facilitate digital communications between the brand, its providers, investors and stakeholders, institutions, clients and employees,
b. To strengthen the image of Terra and hence, the image of the Telefonica Group in the on-line world,
c. To unify the brand in the digital world,
d. To facilitate access to Terra's information for users,
e. To improve Terra's customer security, trust and loyalty,
f. To control Terra's Internet presence,
g. New marketing opportunities,
h. New business opportunities,
i. To enhance brand recognition,
j. To increase the value of the company, and hence, the brand.

This is to be achieved by:

i. Creating a platform between prospects, clients, partnerships, stakeholders, investors and employees
ii. Creating an integrated virtual and physical service channel
iii. Creating homogenized websites with all the brand's services and social activities.

Terra improves your life through a unique and personal experience, which will open your horizons helping you achieve your goals, aspirations and dreams, so you can enjoy your world and your people.

Terra grants you the necessary means through a diverse range of content and services in constant evolution, approaching a new world in which you can share your experiences in your own language, wherever you are in a simple safe and accessible way so that you can further enjoy your time.
Terra has grown as a brand reaching 70 million of monthly users in Latin America and 3 million is Spain and counting with over 1.100 employees in the whole company.


Terra understands this growth as an opportunity to enhance and differentiate its brand in the Internet, and therefore Telefonica clearly sees that the acquisition of Terra's own Top Level Domain will represent a tremendous opportunity for the brand to reinforce its image internationally as an strategic long-term opportunity.

Telefonica has been following with interest ICANN's new gTLD program since its inception and Telefonica has gathered the required intelligence to adopt an educated decision. Telefonica understands the opportunities and the responsibility of what the gTLD process implies, and is fully committed to run a piece of Internet infrastructure through the .terra TLD.×