.mma Domain Information
Applicant Full Legal Name
MMA IARD
Legal Establishment
Societe Anonyme
Parent Company
MMA COOPERATIONS
Applicant Address
14, Bd Marie et Alexandre Oyon
Le Mans 72030
FR
State Jurisdiction
French Law. Code de Commerce au chapitre V, titre deuxième.
Applicant Website
http://www.mma.fr
Applied for gTLD
MMA
Domain Registration Status
Closed
Mission/Purpose of Domain Extension
Table of Contents 1 - Mission and purpose of .MMA 1.1 - Marketing opportunities 1.2 - Increased control 1.3 - Engage our community 1.4 - Innovative business model 1.5 - Costs 1.6 - Implications ------------------------ 1 - Mission and purpose of .MMA Our mission... Read more
Table of Contents
1 - Mission and purpose of .MMA
1.1 - Marketing opportunities
1.2 - Increased control
1.3 - Engage our community
1.4 - Innovative business model
1.5 - Costs
1.6 - Implications
------------------------
1 - Mission and purpose of .MMA
Our mission and vision is to establish .MMA as the most trusted top-level domain for MMA and/or MMAʹs community to launch, operate and use trusted destinations for MMAʹs and/or MMAʹs communityʹs related information, services and engagements on different levels.
While MMA is willing to seize the opportunities and rewards brought by the operation of .MMA, it is also aware of the responsibilities carried out in this project.
The framework of potential benefits, costs and implications for MMA appears as follows:
MMA, Franceʹs ʺfirst insurance social networkʺ considers the new top level domain .MMA as a new branding, marketing and strategic opportunity in line with its roots as a mutual insurance company, its new positioning and its willingness to use the 21st centuryʹs technology to foster and reinforce the social link between all members of its community. MMA also believes that .MMA is the most efficient path to enhance its brand name, to ensure a secure community for its partners and customers and to accelerate its development in all its markets (personal, professional and company insurance) and in all insurance fields (property, liability, individual and provident insurances, etc.). The top level domain .MMA will help further federate all of MMAʹs community members around the shared values of solidarity, humanism, compassion, caring, efficiency, dynamism and simplicity.
Expected benefits are mainly related to the following:
------------------------
1.1 - Marketing opportunities
We see the potential of .MMA to capitalize on our brand market strength. We are the fourth insurer spontaneously known on the French market: unaided awareness is up to thirty three point three per cent (33.3%) within France. We have one of the best brand images among French insurers and expect .MMA to give us a higher profile and greater visibility. Making our brand and our websites even more attractive will increase internet traffic and consequently boost return on our investments. The particular marketing advantage offered by .MMA is the image we will have of a dynamic and innovative insurer, always close to its community.
------------------------
1.2 - Increased control
We are aware that .MMA can ensure security benefits as it allows us to set the rules and policies for domain registrations: we will then have an increased control over who is eligible to register for a domain and on the content within our gTLD. Our community will then benefit from a unique, common and specific extension where all our existing websites will converge. Today there are a great number of websites, each corresponding to an agency representing MMA on the French territory and a number of other websites such as our official website (www.MMA.fr), our risk prevention websites (zerotracas.com, zerotracas.tv and zerotracas.mobi) and branding website (journee0tracas.fr).
Control is strengthened by the scenario set out by MMA, where only MMA will have the ownership of all domain names (ʺSingle Registrantʺ). MMA will then grant the use of its domain names to eligible third parties (ʺDomain usersʺ) and thus ensure a better control over and an increased security of its internet ʺislandʺ. We must highlight here that this structure is necessary since our applied for gTLD is related to a Community Brand, where protection of MMA brand is of essence.
A number of practical advantages may also arise through a better control of our investments: for example, .MMA will bring forward our communication and promotional campaigns such as advertising, direct communications and editorial communications.
------------------------
1.3 - Engage our community
.MMA will create a rallying point for MMAʹs community where all community members can gather in a secure and convenient way. This will reinforce relationships and encourage the community to unite around MMAʹs activities and values.
MMA has always been eager to involve its community in its activities and engagements. For instance, MMAʹs website today includes a forum where its community can participate to MMAʹs life by asking for information, giving their opinion and sharing their experiences (ʺShare within your communityʺ). The .MMA experience will give MMAʹs community a better place to unite and share on different levels and values. Corporate responsibility is an essential and integral part of MMAʹs operation and we are hoping that our gTLD will allow integrating responsibility into our communityʹs daily life and thus building a truly responsible community. The core of our business is to protect people and we trust that solid relationships within our community are paramount. Reinforcing corporate responsibility is the demonstration of our engagement for our community. We believe our role includes social responsibility where our mission of protecting people on the long term also consists on protecting the environment, supporting the community and helping the society in which we operate. We already committed to different causes (such as MMA foundation for disabled people) and we are counting on the new gTLD to go even further in our commitments toward society and environment.
------------------------
1.4 - Innovative business model
Through .MMA, our vision is to build an entirely innovative insurance company not only through possible new product and service offerings but most of all by aligning our efforts, resources and processes to enhance the value propositions we make, capture new market segments and thus foster competition.
------------------------
1.5 - Costs
We are aware that by entering the new gTLD program we will engage in a costly long process. Our plan takes into consideration the costs we will incur and thus we have anticipated the methods of getting a return on our investment. Our studies show that the financial benefits we will get from our project on the long term exceed the costs we will incur. We will mainly get our financial benefits from savings on our marketing campaigns and on our referencing costs that our new gTLD will make possible on the long term. Our investment in .MMA will also permit in the long term to significantly decrease our domain name portfolio management fees, not to mention other indirect benefits such as the increase in the number of our clients.
------------------------
1.6 - Implications
By obtaining the new gTLD .MMA, we will be able to secure our own space on the internet. For this, we are willing to implement and abide by all necessary measures and policies, such as:
* Uniform Domain Name Dispute Resolution Policy (UDRP)
* Uniform Rapid Suspension (URS)
×
1 - Mission and purpose of .MMA
1.1 - Marketing opportunities
1.2 - Increased control
1.3 - Engage our community
1.4 - Innovative business model
1.5 - Costs
1.6 - Implications
------------------------
1 - Mission and purpose of .MMA
Our mission and vision is to establish .MMA as the most trusted top-level domain for MMA and/or MMAʹs community to launch, operate and use trusted destinations for MMAʹs and/or MMAʹs communityʹs related information, services and engagements on different levels.
While MMA is willing to seize the opportunities and rewards brought by the operation of .MMA, it is also aware of the responsibilities carried out in this project.
The framework of potential benefits, costs and implications for MMA appears as follows:
MMA, Franceʹs ʺfirst insurance social networkʺ considers the new top level domain .MMA as a new branding, marketing and strategic opportunity in line with its roots as a mutual insurance company, its new positioning and its willingness to use the 21st centuryʹs technology to foster and reinforce the social link between all members of its community. MMA also believes that .MMA is the most efficient path to enhance its brand name, to ensure a secure community for its partners and customers and to accelerate its development in all its markets (personal, professional and company insurance) and in all insurance fields (property, liability, individual and provident insurances, etc.). The top level domain .MMA will help further federate all of MMAʹs community members around the shared values of solidarity, humanism, compassion, caring, efficiency, dynamism and simplicity.
Expected benefits are mainly related to the following:
------------------------
1.1 - Marketing opportunities
We see the potential of .MMA to capitalize on our brand market strength. We are the fourth insurer spontaneously known on the French market: unaided awareness is up to thirty three point three per cent (33.3%) within France. We have one of the best brand images among French insurers and expect .MMA to give us a higher profile and greater visibility. Making our brand and our websites even more attractive will increase internet traffic and consequently boost return on our investments. The particular marketing advantage offered by .MMA is the image we will have of a dynamic and innovative insurer, always close to its community.
------------------------
1.2 - Increased control
We are aware that .MMA can ensure security benefits as it allows us to set the rules and policies for domain registrations: we will then have an increased control over who is eligible to register for a domain and on the content within our gTLD. Our community will then benefit from a unique, common and specific extension where all our existing websites will converge. Today there are a great number of websites, each corresponding to an agency representing MMA on the French territory and a number of other websites such as our official website (www.MMA.fr), our risk prevention websites (zerotracas.com, zerotracas.tv and zerotracas.mobi) and branding website (journee0tracas.fr).
Control is strengthened by the scenario set out by MMA, where only MMA will have the ownership of all domain names (ʺSingle Registrantʺ). MMA will then grant the use of its domain names to eligible third parties (ʺDomain usersʺ) and thus ensure a better control over and an increased security of its internet ʺislandʺ. We must highlight here that this structure is necessary since our applied for gTLD is related to a Community Brand, where protection of MMA brand is of essence.
A number of practical advantages may also arise through a better control of our investments: for example, .MMA will bring forward our communication and promotional campaigns such as advertising, direct communications and editorial communications.
------------------------
1.3 - Engage our community
.MMA will create a rallying point for MMAʹs community where all community members can gather in a secure and convenient way. This will reinforce relationships and encourage the community to unite around MMAʹs activities and values.
MMA has always been eager to involve its community in its activities and engagements. For instance, MMAʹs website today includes a forum where its community can participate to MMAʹs life by asking for information, giving their opinion and sharing their experiences (ʺShare within your communityʺ). The .MMA experience will give MMAʹs community a better place to unite and share on different levels and values. Corporate responsibility is an essential and integral part of MMAʹs operation and we are hoping that our gTLD will allow integrating responsibility into our communityʹs daily life and thus building a truly responsible community. The core of our business is to protect people and we trust that solid relationships within our community are paramount. Reinforcing corporate responsibility is the demonstration of our engagement for our community. We believe our role includes social responsibility where our mission of protecting people on the long term also consists on protecting the environment, supporting the community and helping the society in which we operate. We already committed to different causes (such as MMA foundation for disabled people) and we are counting on the new gTLD to go even further in our commitments toward society and environment.
------------------------
1.4 - Innovative business model
Through .MMA, our vision is to build an entirely innovative insurance company not only through possible new product and service offerings but most of all by aligning our efforts, resources and processes to enhance the value propositions we make, capture new market segments and thus foster competition.
------------------------
1.5 - Costs
We are aware that by entering the new gTLD program we will engage in a costly long process. Our plan takes into consideration the costs we will incur and thus we have anticipated the methods of getting a return on our investment. Our studies show that the financial benefits we will get from our project on the long term exceed the costs we will incur. We will mainly get our financial benefits from savings on our marketing campaigns and on our referencing costs that our new gTLD will make possible on the long term. Our investment in .MMA will also permit in the long term to significantly decrease our domain name portfolio management fees, not to mention other indirect benefits such as the increase in the number of our clients.
------------------------
1.6 - Implications
By obtaining the new gTLD .MMA, we will be able to secure our own space on the internet. For this, we are willing to implement and abide by all necessary measures and policies, such as:
* Uniform Domain Name Dispute Resolution Policy (UDRP)
* Uniform Rapid Suspension (URS)
×