.axa Domain Information
Applicant Full Legal Name
AXA SA
Legal Establishment
Société Anonyme (limited public company)
Applicant Address
25, avenue Matignon
Paris 75008
FR
State Jurisdiction
French Commercial Code, Code de commerce, Livre II, Titre II, Chapitre V, Articles L225-1 and following http://www.legifrance.gouv.fr/affichCode.do?cidTexte=LEGITEXT000005634379&dateTexte=vig
Applicant Website
http://www.axa.com
Applied for gTLD
AXA
Domain Registration Status
Closed
Mission/Purpose of Domain Extension
According to the Applicant, the purpose of the TLD is manifold, as will be further explained below: i. Consolidate AXA brand #1 ranking - Reflect and operate applicant's key and most distinctive brand ("AXA") at the top level of the DNS hierarchy - Consolidate the internet AXA environment with a... Read more
According to the Applicant, the purpose of the TLD is manifold, as will be further explained below:
i. Consolidate AXA brand #1 ranking
- Reflect and operate applicant's key and most distinctive brand ("AXA") at the top level of the DNS hierarchy
- Consolidate the internet AXA environment with a unique extension;
ii. Provide stakeholders of the Applicant, such as entities, internal departments, distributors, subcontractors, business partners, customers (individuals and companies), shareholders, press, candidates, with a recognizable and trusted identifier on the Internet;
iii. Provide such stakeholders with a secure and safe Internet environment that is mainly or even fully under the control of the Applicant and its subcontractors;
iv. Provide selected AXA stakeholders with the opportunity to create and or manage a secure and safe Internet environment that is mainly or even fully under control of the Applicant and/or such stakeholders;
v. Transversal initiative
- Strengthen cohesion both externally and internally
- Investment for long term web development;
vi. Protection of the brand in the short term;
vii. Increase AXA's control and visibility on the web;
- Wide perimeter of use (ST / LT);
- Easily modifiable and cancellable domain names;
viii. Improve the visibility and consistency of distributors and partners online presence (formalized domain names);
ix. Rejuvenate distribution models through digital as web is more and more a point of passage for sales and pre sales process;
x. Enhance the consistency between the departments by setting in common priorities defined for IT, Marketing, Distribution;
xi. Enable multiple web opportunities for specific client segments.×
i. Consolidate AXA brand #1 ranking
- Reflect and operate applicant's key and most distinctive brand ("AXA") at the top level of the DNS hierarchy
- Consolidate the internet AXA environment with a unique extension;
ii. Provide stakeholders of the Applicant, such as entities, internal departments, distributors, subcontractors, business partners, customers (individuals and companies), shareholders, press, candidates, with a recognizable and trusted identifier on the Internet;
iii. Provide such stakeholders with a secure and safe Internet environment that is mainly or even fully under the control of the Applicant and its subcontractors;
iv. Provide selected AXA stakeholders with the opportunity to create and or manage a secure and safe Internet environment that is mainly or even fully under control of the Applicant and/or such stakeholders;
v. Transversal initiative
- Strengthen cohesion both externally and internally
- Investment for long term web development;
vi. Protection of the brand in the short term;
vii. Increase AXA's control and visibility on the web;
- Wide perimeter of use (ST / LT);
- Easily modifiable and cancellable domain names;
viii. Improve the visibility and consistency of distributors and partners online presence (formalized domain names);
ix. Rejuvenate distribution models through digital as web is more and more a point of passage for sales and pre sales process;
x. Enhance the consistency between the departments by setting in common priorities defined for IT, Marketing, Distribution;
xi. Enable multiple web opportunities for specific client segments.×