.موزايك Domain

Qatar Telecom (Qtel) has chosen to apply for the TLD to promote awareness of its services and products and facilitate the digital growth and physical expansion of Qtel's Mozaic brand. The TLD will control and protect both the Qtel and Mozaic brands by providing an official digital hub for consumers in the Arabic language as well as fostering consumer trust by creating a secure and technically stable zone that is easily understandable and navigable for Arabic language internet users. Qtel's goal is to be among the top 20 telecommunications companies in the world by 2020, and it actively pursues a program of expansion and consolidation to bring improved service and choice to customers across the Middle East, North Africa, the Indian subcontinent, and South East Asia. The deployment of the TLD across this region as Qtel's Mozaic brand expands will therefore contribute to ICANNʹs commitment to innovation, consumer protection, security, and stability across new markets.

Headquartered in Doha, Qatar, Qtel currently has a presence in 17 countries (Qatar, the United Arab Emirates, Saudi Arabia, Jordan, Palestine, Iraq, Oman, Algeria, Tunisia, Kuwait, Pakistan, the Maldives, Cambodia, Laos, Singapore, the Philippines, and Indonesia) and has a customer base in excess of 83 million. Qtel has a strong vision and strategy to offer consumer mobile, broadband, entertainment, and corporate managed services to customers across its coverage area. The company actively seeks entry in developing or emerging markets, bringing a level of service and previously unknown product offerings to consumers. In this regard, Qtel's expansion program directly mirrors ICANN's commitment to the extension of choice and the promotion of secure and stable technology across new and emerging markets.

Qtel was incorporated in 1987 and listed on the Qatar Exchange in 1998. The Qatari government provides direct and indirect strategic backing, fuelling the growth and expansion of the company. Within Qatar, Qtel is a full service telecommunications provider offering a suite of mobile, fixed line, broadband, and digital entertainment (television) services. The Qatar operation has 2,000 employees and is one of the largest publicly traded companies in the country, with listings in several other international exchanges (including the London Stock Exchange or LSE).

Qtel is a multi-award winning organization, and it has received recognition and accolades from industry organizations and counterparts in every field - from the business as a whole (Telecommunications Company of the Year) to innovation in products and services (Nojoom Award). Qtel has won the Gulf Excellence Award (2005) and the GCC Economic Award (2006) among others.

Qtel shares ICANNʹs commitment to consumer empowerment, innovation, and competition. One noted example is the company's significant investment in next generation digital media and entertainment services and best in value-added telecommunications services which are at the forefront of developing Qatar's knowledge-based economy. Qtel has additionally introduced next generation services such as LTE, WiMAX, and fibre optic (high speed internet) connections across Qatar and in various emerging markets. It also launched many innovative services designed to improve customer experience, including "Backstage" (a music download service for mobile phones and PCs that gives music fans unlimited access to their favourite music in Qatar and other markets across the Qtel Group), Instant Top-Up, Skype, and Twitter Mobile across the MENA region.

In addition to its commitment to technology and its consumers, Qtel takes its mission of corporate social responsibility very seriously. Qtel's "Triple P" approach - whereby People and the Planet are as highly valued as Profit - ensures that the company provides material and social support for community groups and charities as well as promotes environmental causes. Qtel actively engages in projects promoting education, healthcare, the environment, social welfare, and sport within Qatar and across the company's markets in an ongoing mission to help enhance all aspects of society. Innovative initiatives such as the e-Waste Recycling Program and charity auctions of "easy-to-remember" mobile numbers visibly demonstrate Qtel's commitment to people and the planet. Qtel was presented with the Corporate Social Responsibility Award at the CEO Middle East Awards (2009 and 2011) in recognition of its efforts toward continued support of CSR activity in Qatar and the extension of CSR strategy into international markets.

The Qtel Group strategy focuses on customer experience, broadband, entertainment, and new growth opportunities, and its corporate mission requires it to actively expand, bringing unprecedented service levels and innovation to new consumers. The launch of the TLD falls squarely within this mission and will allow Qtel to achieve its goals of innovation, outreach, growth, and learning within the Mozaic brand while reinforcing Qtel's overall credibility and reputation for technical stability, security, and excellence.
The Mozaic brand name is currently used in Qatar in association with Qtel's IPTV service ("Mozaic TV") and mobile entertainment portal ("Mozaic Mob"), but in line with Qtel's focus on innovation and expansion the Group plans to broaden the reach and remit of the Mozaic entertainment brand. Consequently, as well as launching multiple TV services in multiple territories under the more specific MozaicTV name, Qtel also intends to use Mozaic as a general descriptor of Qtel's overall entertainment portfolio. Mozaic (the brand) and .mozaic (the TLD) will therefore be used to launch entirely new entertainment features and capabilities including but not limited to television, games, music, social media, and augmented reality. In future, Qtel intends to offer Mozaic products not only across the Qtel Group's current geographic footprint but also into countries where Qtel presently has no physical telecommunications operation. The TLD will be employed as a springboard for innovative service offerings and rights protection during the expansion of the Mozaic product offering while uniting all markets and products under one TLD, ensuring brand continuity and recognition in the Arabic language.

Qtel will retain domains for internal use, educating consumers about Mozaic's television service offering as it expands in Arabic speaking countries. As Qtel launches Mozaic service into new countries across its target region, it will simultaneously extend the outreach of the TLD - ensuring not only the promotion of the Mozaic brand but also the effective organization of the Group's domain name structure and the technical security and stability of its internet presence. The TLD will allow Qtel to continue innovating and bringing new products to an emerging consumer base without compromise and achieve its corporate goals of increasing productivity, standing out from the competition, growing B2B and IT services, and exploring new opportunities. Additionally, the deployment of the Arabic language TLD will not only empower Arabic-speaking internet users but also contribute to ICANNʹs goals of increasing usage and utility of IDN TLDs.
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i. The TLD has been specifically designed to meet Qtel's requirements and facilitate its corporate mission of consumer empowerment by providing domains in consumers' own language. Mirroring ICANNʹs own goals of promoting consumer protection, security, stability, innovation, and rights protection, Qtel's application for and desire to operate the TLD affirms its commitment to these areas and will ensure their execution. The domain will allow authorized parties within Qtel to register the shortest, most intuitive, and most descriptive domain names possible relating to the Mozaic brand and product offerings in the Arabic language. Consumers will be aware that corporate communications and websites are authorized by Qtel and specifically Mozaic - promoting their confidence in the brand and their protection from potentially harmful third parties.

ii. The TLD will be the first TLD specifically designed to serve the needs of Qtel's Mozaic brand, business, and Arabic-speaking consumers - allowing all to grow and prosper unhindered in the digital landscape without compromising on language. It will provide ICANN-mandated levels of technical service and serve as a platform for the expansion of Mozaic's services and product offerings as previously described.

Additionally, the TLD will promote ICANN's goals of promoting competition, consumer trust, consumer choice, security, and rights protection by:
• diversifying the ownership and control of gTLD registries
• introducing a gTLD registry owned and operated in the Middle East (an unprecedented evolution)
• introducing a gTLD registry with operations in a number of territories where the domain industry is heretofore undeveloped
• providing a zone where the significant number of brand users and affiliates can receive accurate information about Qtel and its product offerings and services
• operating at the levels of technical security and stability required by ICANNʹs new gTLD program
• protecting Qtel and Mozaic as rights holders, creating a dedicated zone wherein complete brand protection and control is guaranteed
• introducing more Arabic language into the Domain Name System both at the top and second levels

iii. The TLD will allow web users to easily identify the Mozaic brand worldwide - unimpeded by artificial boundaries (such as generic or ccTLD endings) and linguistic compromise and secure in the knowledge that the communications and information uncompromisingly originate directly from Qtel and Mozaic. The TLD will assist with the dissemination of information about Mozaic product offerings, allowing internet users to become more familiar with the services offered and the various business units within the Mozaic brand universe. It will be a trusted zone functioning at the highest standards of technical and operational utility and security and will assist in the promotion and adoption of IDN TLDs worldwide (a key goal of ICANN's new gTLD program), providing the next billion users web access entirely in their native language.

iv. The TLD is open to Arabic-language registrations by authorized parties and business units within the Qtel Group for assigning domains related to the Mozaic brand. Although individual business units within the Qtel Group may wish to adopt their own strategies corresponding specifically with their unique requirements or market preferences, the common denominator will be employing the TLD to unite Qtel Group sites and services under an uncompromised, secure, stable, and innovative digital hub relating to the Mozaic brand. The marketing and branding activities undertaken by Qtel Group internationally will reinforce this goal.

As further detailed in the responses to questions 28 and 29, Qtel will implement all rights protection mechanisms required by ICANN (including but not limited to the URS and the UDRP) and will additionally operate a Sunrise period for Trademark holders prior to General Availability (again, in accordance with all ICANN rules).

A copy of the intended eligibility and acceptable use policy can be found in response to question 29.

v. Qtel in its capacity as a TLD registry operator will not be providing any special services for protecting the privacy or confidential information of registrants or end-users apart from those required by applicable laws, policies, agreements or technical standards. Some registry services intrinsically support the protection of usersʹ confidential information. Examples of such services are:
• SRS (protecting confidentiality of the EPP transfer authorisation codes)
• Dissemination of TLD zone files (protecting confidentiality of zone file FTP accounts credentials)
All registry services, including those described above, will be provided in accordance with the ICANN requirements and specifications to the Registry Agreement. The data security measures adopted by Qtel are described in detail in the answer to question 30 ʺSecurity Policyʺ.

vi. Qtel will incorporate the use of the TLD in its existing Arabic-language Mozaic campaigns and materials in order to encourage user understanding, protection, and uptake. These communications and outreach efforts will ensure Arabic-language internet users, Qtel and Mozaic customers, and the wider public are aware that the information disseminated on the TLD will provide content directly originating from Qtel and Mozaic.×

The TLD has been designed to provide a trusted zone free from security breaches and technical problems. The extensive security measures embedded into the heart of the zone ensure the minimization of social costs and negative consumer consequences.
i. Qtel has taken great care to develop the most fair registration policy possible. It will offer a phased launch consistent with ICANN requirements to ensure the protection of Trademark holders and the satisfaction of potential registrants. Phase 1 will be the ICANN-mandated Sunrise period open to TM holders eligible for registering domains in the TLD. The Sunrise rules and regulations are described in full in section 29.

The Sunrise phase will be followed by General Availability, during which time domain names will be become available for eligible entities on a first-come, first-served basis (the limited initial pool of authorized registrants negates the possibility of any registration collisions). All domain name registrations in the TLD will be registered to and maintained by the Registry Operator for its own and its affiliates' exclusive use within the first three years of delegation.

Depending on various factors including the up-take and usage of new TLDs, Qtel may extend the client base in the future, though in not less than three years from delegation. The initially proposed Eligibility Policy provides for such expansion, and amendments to the Eligibility Policy to make it less restrictive are also feasible.

Any significant expansion of the potential registrant base will be prepended by an intermediate Sunrise period to allow new entrants to register their trademarks as domains under the TLD. Standard first-come, first-served policy will take over thereafter. The Applicant firmly believes this tiered policy will satisfy all potential registrants both now and in the future.

ii. Qtel will not implement any promotions or registrant discounts.

iii. Domain names will be available for registration on a one-year to ten-year basis in compliance with ICANN requirements. Interim takedowns of non-compliant domains are possible to protect the integrity of the zone.

At this time Qtel does not foresee a need to increase the registry fees, but the registry will certainly give ample notice of any change in fees as required by the Registry Agreement and ICANN regulations.×

Applicant has considered the relevant provisions of the new TLD Registries Agreement, the GAC Advice ʺGAC Principles Regarding new TLDsʺ and the procedures adopted by other gTLD registries and intends to use the procedure described below with regards to protection of geographic names in the TLD.

Prior to its launch Applicant will compile a list of country and territory names that are subject to reservation on the second level.

Pursuant to the specification provided in ICANNʹs Applicant Guidebook, the list will include country and territory names based on the following internationally recognized lists:

the short form (in English) of all country and territory names contained on the ISO 3166-1 list;

the United Nations Group of Experts on Geographical Names, Technical Reference Manual for the Standardization of Geographical Names, Part III Names of Countries of the World; and

the list of United Nations member states in 6 official United Nations languages prepared by the Working Group on Country Names of the United Nations Conference on the Standardization of Geographical Names;

As the above documents get updated from time to time, the exact list of reserved names will be compiled shortly before the TLD launch to account for any updates. The list of reserved names will be published on the Registry website.×